Snowgrrl is the brainchild of a Denver native and long-time skier who writes about the latest news in snow sports fashion and winter events and a St. Louis-based publisher who saw the potential to turn these tidbits into a media business.  At snowgrrl, we believe that outdoor apparel should be both fashionable and functional — we want to look cute, and stay warm!

Snowgrrl has been watching ski trends for 3 decades and is finally sharing her experiences at Snowgrrl.com.