SIA SnowShow showcases style on the slopes

The SnowSports Industries of America’s annual SnowShow returned to Denver today, revving up professionals who outfit and equip skiiers and snowboarders from around the country and the world.

Beautiful and functional outer (and inner) wear spotted at the 2015 SIA SnowShow! Copyright 2015 Tamara Pester, used with permission.

Beautiful and functional outer (and inner) wear spotted at the 2015 SIA SnowShow! Copyright 2015 snowgrrl.com.

Snowgrrl spotted a few major themes emerging from the show:ย  ice princesses, sexy on the slopes, mountain armor, black and white fashion, and woman-owned companies.ย  More details to come soon. . . in the meantime, here’s a sneak peak of some of our faves:

(Clockwise from left) a comfy, super light and super warm down jacket from Goldwin, a “snow leopard” jacket from Vail-based Skea, Ass Armor shorts, which speak for themselves, undies my man will look great in from Saxx, and unisex(y)ย face masks and scarves from Phunkshun.