The SnowSports Industries of America’s annual SnowShow returned to Denver today, revving up professionals who outfit and equip skiiers and snowboarders from around the country and the world.
Snowgrrl spotted a few major themes emerging from the show: ice princesses, sexy on the slopes, mountain armor, black and white fashion, and woman-owned companies. More details to come soon. . . in the meantime, here’s a sneak peak of some of our faves:
(Clockwise from left) a comfy, super light and super warm down jacket from Goldwin, a “snow leopard” jacket from Vail-based Skea, Ass Armor shorts, which speak for themselves, undies my man will look great in from Saxx, and unisex(y) face masks and scarves from Phunkshun.