Ethics in Apparel
Snowgrrl is always happy to hear about kindness in the industry. Meeting with the folks behind Ecoths and Aventura clothing recently highlighted how some companies take ethics in the apparel industry quite seriously. The brother and sister companies stand out in their approach to providing quality clothing and helping others. Aventura sources at least 50% of its garments using fair trade practices. The company commits not only to fair trade, but also partners with an agency for abused women. In 2017, Aventura partnered with Uncommon Threads. The “boutique” style clothing program serves survivors of domestic violence and other women in need. It provides new clothes and styling to these women. For a $10 donation (waived if the woman cannot afford it), Uncommon Threads offers these women up to four complete outfits. On a quarterly basis, Aventura donates new clothing to this unique shop, helping women look and feel confident.
Aventura‘s brother company, Ecoths, also takes an unusual approach to incorporating ethics into apparel sales. When Ecōths launched in 2014, it created the 3 Campaign, a philanthropic program to fight hunger in America. For every Ecōths garment purchased, at least three meals are provided to someone in need through regional food banks. Ecōths combines unique styling details, sustainable fabrics and approach to being a brand with a true soul. Ecōths focuses on the “triple bottom line”: People, Planet and Product.
Additionally, a friend tried the Ecōths Maddox and Barrick sweaters. I loved the stylish details and the softness of the sweaters. I think he should wear them every day!
In short, we love Aventura and Ecōths’ focus on the “triple bottom line” – and the clothes are pretty great, too!